For me, Surfinia® defines a whole generation of patio and basket plants. It really set the blueprint for how a branded plant could be launched, and it deserves every success! The prospects for such a plant are steered by a combination of factors- marketing and a recognisable name, good point of sale (whether in a retail store or on a paper catalogue page), timing, and most importantly, excellent performance in a consumers garden. Surfinia® ticks all the boxes with a big fat inky pen!
Surfinia® made such a strong brand for itself that it became hard to convince consumers about any other trailing petunia, however beautiful they may have been.
It’s the same as someone turning their nose up at an inferior Cola brand when there’s a gleaming can of red Coca-Cola® sitting there in the vending machine! Branding gives confidence at every stage of a consumer’s journey. Quite often, a plant grown in trials doesn’t translate to easy home growing, however Surfinia® really does! I have grown Surfinia® in trials many times, and they are the most vigorous of any petunia, and require the least encouragement to trail, and the least enhancement to keep looking good. There’s little wonder this beast of a plant is still NUMBER ONE!”