Stories about Surfinia®
Surfinia® impacted the lives of so many and not only consumers fell in love with the bright and bubbly flowers. Many industry colleagues have worked with Surfinia® and dedicated their time to multiply, grow or style Surfinia®. We have asked some of them to tell us about their experience with this iconic plant.
MNP / Suntory, “Pioneers and trendsetters in breeding, selecting, marketing and licensing of innovative and superior quality (bedding) plants.”
MNP / Suntory (the Netherlands) introduces new plants and varieties from the Japanese breeder Suntory Flowers Ltd., among others, onto the European ornamental horticultural market. MNP / Suntory has several selection specialists, who all have in-depth knowledge of the European horticultural market. Together they select plants and varieties that suit this market perfectly. They are tested extensively at several testing locations. Next to that MNP / Suntory carries out market research for every variety, which is very important for "positioning" the product. They think about "product naming" and branding (logo, labels, pots, leaflets, website, etc.). Growers pay a license fee for Suntory® genetics. MNP / Suntory recoups this license fee to its business partners by creating marketing concepts, arranging free publicity and PR, safeguarding plant quality, etc.